Joytree LLC and its affiliates (“Joytree,” “we,” “our,” “us”) respect your concerns about privacy. This Privacy Policy explains the types of information we may obtain from individuals who visit our website (joytree.my, the “Site”), use our mobile applications (the “App”), or engage with our pet consulting services (including virtual/in-person behavioral consultations, nutritional guidance, health-related advice, and custom care plans, collectively the “Services”). It also covers information obtained from offline interactions, such as phone consultations or in-person consulting sessions.
This Privacy Policy outlines how we collect, use, disclose, and protect your personal information and your pet’s information. When we use the term “including,” it means “including but not limited to.”

• INFORMATION WE OBTAIN

Information You Provide to Us

We collect and maintain information you voluntarily provide through your use of the Services, including:
  • Your personal contact details: Full name, email address, phone number, billing address, and payment information (e.g., credit card details) for service bookings.
  • Pet-specific information: Your pet’s name, breed, age, gender, weight, health history (e.g., medical conditions, allergies, previous treatments), behavioral concerns, dietary habits, and photos/videos shared to support consultations.
  • Consultation-related data: Information shared during sessions (e.g., pet behavior descriptions, lifestyle details, care routines) and feedback or reviews you submit.
  • Account information: Credentials for your Joytree account (username/password) and preferences (e.g., communication preferences, preferred consultation format).
You may provide this information when:
  • Creating an account or booking a pet consulting service.
  • Engaging with our team via phone, video call, chat, or in-person sessions.
  • Participating in contests, surveys, or promotions related to pet care.
  • Submitting reviews, comments, or Q&A contributions on our Site/App.

Information We Obtain by Automated Means

When you visit our Site or use our App, we may automatically collect information about you and your devices using technology such as cookies, web beacons, and device identifiers. This information helps us improve Service functionality and user experience, and includes:
  • Device details: Device type, operating system, browser type, IP address, mobile device identifiers, and software versions.
  • Usage data: Date/time of your visit, pages viewed (e.g., consulting service pages, pet care resources), time spent on the Site/App, referring websites, and actions taken (e.g., booking a consultation, downloading a pet care guide).
  • Session recordings: We may record virtual/in-person consultations (with prior notice) to ensure service quality and facilitate follow-up support.
  • Third-party analytics: We use tools like Google Analytics to analyze user behavior—you can opt out via Google’s browser add-on or cookie settings.

Information We Obtain from Other Sources

We may receive information about you or your pet from trusted third parties to enhance our Services, including:
  • Veterinarians or pet healthcare providers (with your consent) to verify medical history or coordinate care.
  • Pet insurance companies (with your consent) to align consulting recommendations with coverage.
  • Service providers (e.g., payment processors, video conferencing platforms) to facilitate transactions and sessions.
  • Publicly available sources (e.g., pet breed databases) to supplement pet-specific insights.

• HOW WE USE THE INFORMATION WE OBTAIN

We use the information we collect for legitimate business purposes related to our pet consulting services:
  1. Deliver and fulfill Services: Provide personalized pet consulting (behavioral, nutritional, health-related), process bookings, share custom care plans, and follow up on your pet’s progress.
  2. Improve and personalize Services: Tailor recommendations to your pet’s needs, refine consulting methodologies, and enhance the Site/App based on user behavior.
  3. Communicate with you: Send service-related updates (e.g., session reminders, care plan adjustments), respond to inquiries, and share marketing communications (e.g., new service offerings, pet care tips) if you opt in.
  4. Ensure service quality: Review consultation recordings (with consent) to train our team and maintain consistent expertise.
  5. Detect and prevent fraud: Verify payment information and protect against unauthorized account access.
  6. Comply with legal obligations: Maintain records required by law (e.g., pet health-related documentation) and enforce our Terms & Conditions.
  7. Other purposes: With your consent, use pet photos/reviews for promotional purposes (e.g., testimonials) or aggregate anonymized data for pet care research.

• COOKIES AND INTEREST-BASED ADVERTISING

Tracking Tools We Use

We and third-party ad providers use cookies, web beacons, and similar tools to collect information about your interactions with our Services. These tools help us:
  • Authenticate your account and remember preferences.
  • Monitor Service performance and resolve technical issues.
  • Personalize your experience (e.g., recommending relevant consulting services).
  • Deliver targeted advertising (e.g., pet care resources or service promotions) on our Site/App and third-party platforms.

Interest-Based Advertising

We may use your browsing behavior (e.g., viewing behavioral consulting services) to deliver personalized ads. We adhere to the Digital Advertising Alliance (DAA) Self-Regulatory Principles for Online Behavioral Advertising. You can opt out of interest-based ads by visiting the DAA consumer opt-out page (www.aboutads.info/choices) or the Network Advertising Initiative (NAI) opt-out page (optout.networkadvertising.org).
Opting out does not eliminate ads—they will simply be less relevant to your interests.

• INFORMATION WE DISCLOSE

We only share your personal or pet information in the following circumstances:
  • Service Providers: With vendors who perform functions on our behalf (e.g., payment processors, video conferencing platforms, customer support tools). These providers are bound by confidentiality agreements and may only use data to deliver their services.
  • Healthcare Partners: With your consent, share pet health information with veterinarians, pet insurance companies, or specialists to coordinate care or validate recommendations.
  • Business Transfers: In the event of a merger, acquisition, or sale of all/substantially all assets, your data may be transferred to the acquiring entity (subject to this Privacy Policy).
  • Legal Requirements: To comply with applicable laws, court orders, subpoenas, or government requests. We may also disclose data to protect our rights, property, or safety, or that of our users or others (e.g., addressing fraud or harm).
  • Aggregated/De-identified Data: Share anonymized data (e.g., “60% of clients seek puppy training support”) with third parties for research, marketing, or industry insights—this data cannot identify you or your pet.
  • With Your Consent: With other third parties explicitly authorized by you (e.g., pet groomers or daycares to align care routines).
We never sell your personal or pet information to third parties for marketing purposes without your express consent.

• YOUR CHOICES

Managing Your Information

  • Account updates: You can edit your personal/pet information, payment details, and communication preferences by logging into your Joytree account or contacting us.
  • Opt-out of marketing: Unsubscribe from promotional emails by clicking the “unsubscribe” link in messages, or update preferences in your account. You may still receive transactional communications (e.g., session reminders).
  • Cookie control: Adjust browser settings to block or delete cookies—note that some Site/App features (e.g., booking tools) may not function properly.
  • Consultation recordings: Request to opt out of session recordings (where permitted) by notifying us prior to your consultation.

Do-Not-Track (DNT)

Our Site/App does not support DNT browser signals. Third-party sites may track your activity independently—we recommend reviewing their privacy policies.

• DATA RETENTION

We retain your personal and pet information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, including:
  • Keeping data for the duration of your account (or 2 years after your last service interaction) to support follow-up consultations.
  • Retaining payment and legal records for 7 years to comply with tax and regulatory requirements.
  • Deleting or anonymizing data once it is no longer needed (unless required by law to retain it).

• DATA SECURITY

We implement reasonable administrative, technical, and physical safeguards to protect your data from unauthorized access, use, or disclosure, including:
  • Encrypted communication channels (SSL for the Site/App, secure video conferencing).
  • Restricted access to data (only authorized team members can access personal/pet information).
  • Regular security audits and updates to data storage systems.
No data transmission is 100% secure—we cannot guarantee absolute security, but we continuously monitor and enhance our safeguards. If you suspect a data breach, contact us immediately.

• INFORMATION FROM CHILDREN

Our Services are not directed to children under the age of 13. We do not knowingly collect personal information from minors. If we become aware that a child under 13 has provided data without parental/guardian consent, we will promptly delete it. Contact us if you believe we have mistakenly collected data from a minor.

• LINKS TO THIRD-PARTY WEBSITES, APPS OR ONLINE SERVICES

Our Site/App may contain links to third-party platforms (e.g., pet care blogs, veterinarian directories). This Privacy Policy does not apply to these third parties—we recommend reviewing their privacy policies before engaging. We are not responsible for their data practices.

• HOW TO UPDATE YOUR INFORMATION

You can update or correct your personal/pet information by:
  • Logging into your Joytree account and editing your profile.
  • Emailing us at career@joytree.my with your request.
  • Calling our team at (203) 555-6789 (temporary placeholder).
We will process reasonable update requests within 3–5 business days.

• CHANGES TO THIS POLICY

We reserve the right to modify this Privacy Policy at any time. Updates will be posted on our Site with a revised “Last Updated” date. Your continued use of the Services after changes are posted constitutes acceptance of the modified policy. For material changes, we will notify you via email or a Site/App notice prior to the effective date.

• CONTACT US

If you have questions or concerns about this Privacy Policy or our data practices, contact us at:
  • Email: career@joytree.my
  • Address: Joytree LLC, 61 IRVING ST, NEW HAVEN, CT 06511-4239, USA

• CALIFORNIA PRIVACY NOTICE

This section supplements the Privacy Policy and applies solely to California residents, as required by the California Consumer Privacy Act (CCPA/CPRA).

Categories of Personal Information Collected

We may collect the following categories of personal information (as defined by the CCPA/CPRA):
  • Identifiers (e.g., name, email address, pet name, IP address).
  • Protected classifications (e.g., pet’s age, breed, health conditions).
  • Commercial information (e.g., services booked, payment history).
  • Online activity (e.g., Site/App browsing data).
  • Geolocation data (e.g., approximate location for in-person consultations).
  • Sensory information (e.g., consultation recordings, pet photos/videos).
  • Inferences (e.g., pet care needs, user preferences).

Rights of California Residents

  • Right to Know: Request details about the personal information we collect, use, or disclose.
  • Right to Delete: Request deletion of your personal information (subject to exceptions like legal retention requirements).
  • Right to Correct: Request correction of inaccurate personal information.
  • Right to Opt-Out of Sale/Sharing: Opt out of the “sale” or “sharing” of personal information for cross-context behavioral advertising.
  • Right to Non-Discrimination: We will not discriminate against you for exercising these rights.
To exercise these rights, email career@joytree.my or use our Privacy Rights Request form (available on the Site). We may verify your identity before processing requests.

• STATE PRIVACY NOTICE FOR RESIDENTS OF COLORADO, CONNECTICUT, DELAWARE, IOWA, INDIANA, MONTANA, NEW JERSEY, OREGON, TENNESSEE, TEXAS, UTAH, VIRGINIA & OTHER STATES WITH APPLICABLE PRIVACY LAWS

This section applies to residents of states with applicable privacy laws and supplements the Privacy Policy.

Consumer Rights

Residents of these states may have the following rights (subject to state-specific exceptions):
  • Right to Access: Request confirmation of whether we process your personal information and access a copy of such data.
  • Right to Delete: Request deletion of your personal information.
  • Right to Correct: Request correction of inaccurate personal information.
  • Right to Opt-Out: Opt out of the sale or sharing of personal information for targeted advertising.
  • Right to Non-Discrimination: No discrimination for exercising privacy rights.
To exercise these rights, contact us at career@joytree.my or use our Privacy Rights Request form. We may require verification of your identity, and authorized agents may submit requests with proper documentation.